Websites for Accountants are Your Inbound Marketing Key
As a successful CPA starting your organization from scratch is fun and exciting but to get started you need to ensure your business can attract new clientele. At minimum you want adequate clients to...
View ArticleForward Thinking Accounting Website Templates Grow Your Practice
When looking at accounting website templates for the first time it’s easy to get distracted. Many providers will offer you what they think you want to see rather than what your firm really needs. To...
View ArticleCPA Websites: Blogging Your Way to Success
Frequently, the first impression potential clients will form of accounting firms is their online presence. This is an excellent chance to develop solid CPA websites that are visually appealing to...
View ArticleWebsites for CPAs, Conversion Tracking & Marketing ROI
Do You Know How Much Money Your Website is Making? Conversion Tracking is the Key to Making Your Marketing Dollars Pay Real Dividends For most businesses tracking website conversions is easy. Most...
View ArticleWhat Can CPA Websites Do For Your Brand Image?
Every week more business is happening via the web. With younger generations in particular turning to the internet to find their service providers, accounting firms have no choice but to focus on using...
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Is Your Website Spooking Your Prospects?
If you haven’t taken a close look at your accounting website lately, there’s no better time than now. People are becoming more and more conscious of the design quality of websites. Even small things...
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Use Social Media to Promote Your CPA Website
There’s no doubt that websites such as Twitter, Facebook, YouTube and Myspace has have become an important resource for business. Believe it or not, any serious business needs to be active in social...
View ArticleIs Having a Salesperson the Right Move for Your Firm?
Many CPAs and accountants have often wondered if having a salesperson is the right move to help them grow their practice. After all, most other industries and professions utilize salespeople to bring...
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Does Your CPA Website Send the Right Message?
Sometimes advertisements really miss the mark. I saw an ad online earlier today by a major accounting firm that really made me stop and think – but not in a good way. The ad depicted a young...
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How Does the Merger of Google Places and Google+ Impact Your Practice?
Google’s power over the economy is unrivaled by just about everything shy of the cost of energy, and Google has been changing a lot lately. Love it or hate it, when Google changes the way it does...
View ArticlePersonalizing CPA Websites: Commonly Overlooked Marketing Basics
We talk about it all the time. Custom features will entice prospects to your site and make your firm stand out from your competitors. We’re proud of the product we offer, and we will continue to...
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CPA Websites and The New Google: Part 1- A Brief History of Search
Google has just handed all of us a serious reality check. We all need to stop procrastinating on our search marketing strategies! If you’ve been thinking about SEO, or Search Engine Optimization, for...
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CPA Websites & The New Google: Part 2- Earning and Protecting Your Ranking
The rules for getting good Rankings in Google haven’t really changed much, but for advanced practitioners of SEO, or “Search Engine Optimization”, the means have changed completely. The biggest...
View ArticleDesign Your CPA Website to Increase Conversions
There is great opportunity for small accounting firms on the internet. A local CPA practice can reach a virtually limitless number of prospects online. In effect it is a great equalizer, allowing any...
View ArticleCalls to Action Boost Your Website’s Marketing Power
by Brian O’Connell CPA and accounting firms need to know the “calls to action” to use on their websites to allow them to get the traffic and clients that they need to grow their businesses. Calls to...
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What Does the Color of My Website Say About My CPA Practice?
by Erik Thomsen Websites have become an integral part of just about every businesses. During the last few decades, websites have grown from being the frivolous tools of elite corporate bodies to one of...
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Text Marketing: A New Frontier In Selling CPA Services
by Kenny Marshall The mobile phone is rocking the world. Virtually everybody has one from street vendors to millionaires. Millions of people are chatting, texting, and socializing on their phones...
View ArticleMarket your CPA Firm With an Effective Email Marketing Campaign
by Brian O’Connell Effective marketing is about putting your brand and your message in front of potential clients regularly and with enough pizzazz so that you are noticed. In marketing jargon we’d...
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Design Your Homepage to Maximize Your Marketing Power
A CPA website’s homepage is the first thing that most potential clients will see and will inform the first impression of your practice. It needs to be well organized, catchy and comprehensible. It...
View ArticleDeveloping a Marketing Plan for Your CPA Practice
by Brian O’Connell Every business must develop a marketing plan. A marketing plan allows you to increase your productivity and profitability. Accounting firms provide a wide range of services… tax...
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